Download the AFF Smartphone App here!

Auckland Football Federation in partnership with The Sports Agency has opened a new mobile app to be part of AFF’s changing communications landscape.

The project was undertaken with The Sports Agency to supply users a practical tool to enhance their experience of football in the Auckland region.

Chris Milicich, general manager of The Sports Agency, says the new app is more intuitive and enjoyable for the user with the ability to check fixtures, ground venues and receive tailored communications from specific Auckland Football points of contact.

“The AFF app is designed to reflect the shift in communications and the habits of football stakeholders whether they be parents from a non-football background looking for a club for their child to join or simply find the fastest way to reach an unknown venue on match day. The range of services offered on the platform will always be of great value to the football community.”

Auckland Football Marketing and Communications manager, Gordon Watson, was pleased to link the federation with a reputable operator like The Sports Agency.

“The AFF app is the second major development of Auckland Football’s communications platforms in recent times following on from the release of a new website last year.

“We’ve made other subtle changes to the way we communicate with emails and e-newsletters and the AFF app is a strong addition to this approach.

“This process has been driven by feedback from stakeholders within the football community who expressed a desire for a smartphone-based app that was simple and easy to work with.

“The look and functionality of the app we believe ensures a great experience for users.

“The relationship with The Sports Agency means we can make upgrades and changes to the app quickly and we know we’re in good company,” Watson said.

The Sports Agency has provided apps for Netball North Harbour, Sailing Youth World Championships, the World Masters Games Sailing, Snow Sports NZ, Surf Life Saving New Zealand, Rowing New Zealand, the Rotorua Marathon, New Zealand Rugby League, North Harbour Ford, Harbour Sport, the University of Auckland School of Biology, Auckland Hockey, Yachting New Zealand and many more.

Auckland Football Federation clubs Eastern Suburbs AFC, Ellerslie AFC and Three Kings United are also clients of The Sports Agency.

The new app has clear categories and easy navigation, a win for customers browsing and brands who work with Auckland Football Federation to bring their offerings to the fore.



The Sports Agency and Auckland Football Federation app Promo


The Sports Agency Chris Milicich explains how the Auckland Football Federation app can add value to a user’s match day experience.

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